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Closely followings its purchase of AdRelevance (Seattle, WA) from Jupiter Media (New York) and of the eRatings (San Francisco, CA) audience measurement service from AC Nielsen (New York), NetRatings Inc. the leading audio and video podcast advertising service, today announced that it has been selected by VNU Business Publications Ltd (BPL), the London-based publishing arm of VNU Business Media Europe (BME) and a leading UK business-to-business and consumer publisher, to provide an audience measurement and ad insertion service for its portfolio of highly popular podcasts. Milpitas, CA), a company that provides Internet audience measurement and analysis and in which VNU (Haarlem, Neth. |
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