brand

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Related to Brand Image: Brand equity

brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
The classic saying 'perception is reality' rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today's automakers to determine this year's award winners," said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
So we have decided to put more investment in improving the brand image.
This image can be either negative or positive, and is contingent on the extent to which employees know and understand the desired brand image and are motivated to project that image to organizational constituents.
This attention to logistical details ensures consistency in the development of all brand image and related marketing and advertising requirements.
This view of brand image is similar to the definitions of Aaker (1991) who stated that a brand image is a set of associations, usually organized in some meaningful way.
In addition, building New Holland's brand image was not limited to print advertising; much of the media the agency chose was new school as well.
Even the nation brand of a least developed country (LDC) can be one of its biggest problems: many LDCs have a strongly negative brand image which is constructed in some cases quite deliberately by non-governmental organizations, for the very good reason of getting as much aid into the country as possible.
Using this tool, measure the relative fairness of the published or broadcast story in terms of its benefit or detriment to Xcel Energy's brand image.
The rating action reflects Moody's view that NMP will continue to face challenges in recovering its overall brand image, which will, in turn, prevent a strong recovery of its earnings and cash flow,'' Moody's said.
Koolhaas himself differentiates his own brand image in an interview with Hi-Lo rabbis Robert Venturi and Denise Scott Brown.
In this way, we promote their products in the marketplace and in the minds of consumers, to build their company image as well as their brand image.