brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
A long-time construct in marketing research [19] brand image is defined as "perceptions about a brand as reflected by the brand associations held in consumer memory" [25].
H4: Brand Image is as an effective factor on Brand Equity.
Ditcher (1985) regarded brand image as describing not individual traits of the product, but the total impression in the minds of the consumers.
They discussed "Truth in Advertising" and "How to Build a Better Brand Image.
The two surprise findings on the list are Catholic Charities USA and The Arc of the United States, which despite being multibillion-dollar organizations, have significantly lower brand image rankings than their peers in the Top 10.
amp; TORONTO -- Combined Offering Delivers Increased Brand Protection, Automation of Image Tracking and Security for Valuable Brand Image Assets
Many SUVs; Purchase Decision Influenced by Designs and Brand Image,
The MediaBin image content management platform enables marketing and eCommerce teams to speed time-to-market for new products, improve customer experience and scale their businesses by automating the management, production and delivery of brand images, product photographs and logos.
Our collaboration with TrueSpectra combines brand image management with the ability to rapidly repurpose and publish images in visually rich interactive applications for viewing on any web-enabled device.
The MediaBin platform is an essential tool for companies who need to catalogue, access and control their corporate brand images, product photography, and logos for the Internet and print media.
Streaming must deal with inherent problems such as lack of consumer bandwidth and network congestion which can severely distort the quality of the brand images that reach end users," said Kennedy.
MediaBin will enable the Ford Division of Ford Motor Company to better catalog, access and control their brand images for the Internet and print.