brand

(redirected from Brand identity)
Also found in: Dictionary, Thesaurus, Medical, Financial.

brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
The new brand identity furthers our dedication to the human capital space and will help us establish a stronger connection with our clients.
Logo design and brand identity should always be approached in a manner that reflects the image and philosophy of an individual company," said Carl Falco, owner of Falco Design.
The new brand identity can be seen online, on packaging, as well as in marketing materials and advertisements.
Since the integration, we required a stronger and more cohesive brand identity to distinctly communicate Procurri's integrated focus and singular vision of being the global market leader in IT asset recovery and independent maintenance," said Sean Murphy, Global CEO of Procurri.
Working with FLEXcon has allowed us to solve a problem that converters face as they look to meet GHS standards for chemical and petroleum companies and end users," comments Don Lance, strategic account manager, ITW Security and Brand Identity Group.
HK" and a unique brand identity, is set to make it easier for people to identify free WiFi hotspots in the city, and enhance Hong Kong's position as a highly connected city.
Equally important is ensuring that the brand identity an organization's employees understand and deliver is the one the organization intended.
When we examine successful examples we can sense the traceability of the brand concept to eventual marketing and delivery, but creating the initial concept is the real trick, and with careful thought it is possible to create the brand identity to the benefit of your business.
The bank's press statement on the new branding said, "The brand identity reflects ADIB's focus on service quality through the 3D feature - while the glass-like look stands for transparency.
The new brand identity, an evolution from the previous one, brings to the fore its four core values - Simple and Sensible, Transparency, Mutual Benefit, Hospitality and Tolerance and Shari'a inspired, said a statement from ADIB.
Again, the pursuit of a new corporate brand identity came out of our communications audit.
Designer, consultant, and speaker Wheeler offers an updated reference guide to brand identity design for students and practitioners.