brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
To meet the shifting challenge of the distribution scene, Codaco management thought early to break from the accepted Italian tea mold and create a line of what would be distinctive teas, teas that could be positioned to stand out in a niche by themselves, supported by extra value brand imagery and by genuine intrinsic value.
The logo, which was developed by Red Bee Media, mixes the BT Connected World brand imagery with a new font developed specifically for the new brand.
The bids for cigarette packs that had a grotesque photo and no brand imagery received bids that were 17 percent lower than the bids for the package with the current US warning label.
Companies such as The Black Farmer, which produces seasonal barbecue lines in addition to its classic gluten-free sausage range, also have very similar brand imagery and history, making differentiation between the brands challenging.
Wealth managers therefore need to create a suitable message that can be conveyed via brand imagery as a key component in maintaining and growing the value of the business.
The individual packs harness the strong brand imagery of the drinking products to create instant consumer recognition and maximum impact on shelf.
In addition to leading the market in favorable impression, Vanguard achieves top ratings in association with several brand imagery attributes which serve to solidify a firm's position in the marketplace.
These displays, along with custom 3D video content, showcased Castrol products suspended in mid-air, inside a glass prism and communicated brand imagery along with product features and benefits.
Today's launch by the Department of Health of a consultation on standardised packaging of tobacco products is premised on a simplistic view of branding and a tenuous link between brand imagery and smoker behaviour.
Washington, Feb 1 (ANI): A new study has found the personality of a brand can influence a consumer to act in ways consistent with that personality when exposed to brand imagery, like Red Bull drinkers tend to act more aggressively.
The BMA's report, Forever Cool, published at its annual representatives' meeting in Edinburgh today, reveals that despite the UK having some of the most restrictive tobacco legislation in the world, young people are still exposed to creative marketing strategies, such as elaborate point-of-sale displays, attractive cigarette packet designs and evocative brand imagery.
The report's graphically exciting and inclusive and uses the brand imagery to support the international elements.