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| The writers--two serious, bespectacled gentlemen sporting distinguished facial hair--tell us that there are so many brand names in America that our landscape is actually . Though neither side would discuss the terms of the arrangement, he pointed to Cherokee's past success in leveraging brand names as an indicator of what it could bring. To confront the generic onslaught, brand names are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte. |
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