brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
So it's oftentimes better, for a number of reasons, to use different brand names on different products when they are in unrelated categories," he says.
A badly chosen brand name can kill a product or product line.
Tuten described the naming convention in the wine industry as following either traditional, contemporary or novelty variations and suggested that traditional brand names may be based on the winemaker (Robert Mondavi or Rodney Strong), while another trend with contemporary names is to name a wine after a "critter" (Leaping Lizard, The Little Penguin or Three Blind Moose).
Industry executives pointed out that through contract manufacturing service Everlight has proved that price competition in the LED-luminaire market has grown intensive, pushing brand name suppliers to lure orders with contract service.
For all that money and attention, however, it's not clear that brand names really make much difference.
The intent to stick to well-known brand names has been stable for the last 10 years.
Ironically, some brand names are fighting back by contracting white box makers to produce cheaper computers that then carry their name.
Person-based brand names are not short (especially when three or four names are strung together), crisp or particularly memorable.
Applica markets products under licensed brand names, such as Black & Decker [R]; its own brand names, such as Windmere[R], LitterMaid[R], Belson[R] and Applica[R]; and other private-label brand names.
Research on brand names has been mostly normative in nature.
The brand name consultancy combines the three forces of linguistics, creativity and target-market research to build brand names that are instantly recognizable, memorable and strategically sound.
By creating a brand name we essentially are designing a broad-based opportunity to roll out additional products with a recognizable name that is accepted throughout the marketplace.