brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
A significant result was that we were unable to identify a branding strategy for 10 MBA programs, using the Ingram et al typology (see Table 3).
This press release contains "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995, regarding Susquehanna's expectations of its branding strategy and internal realignment plans and their potential impact on the company's efficiency ratio and earnings.
Gecht also noted that EFI's acquisitions of Printcafe, T/R Systems and Best GmbH in 2003 required a branding strategy that effectively integrated those companies' best in class products with EFI's own leading technologies and solutions under a recognizable brand name to make it easy for its rapidly growing customer base to find the right solution for their needs.
Susquehanna) (NASDAQ:SUSQ) announced today the introduction of a new branding strategy for its full complement of wealth management services.
The Macy's name will be coupled with all of the company's regional department store nameplates beginning August 1, and a new central marketing function, to be headed by a chief marketing officer for Federated, is being created to support the national Macy's branding strategy.
OTCBB: PBDY), a retailer and marketer of certified organic branded gourmet coffee, announced it has signed an agreement with THOMAS/ferrous, a leading marketing and communications firm to develop its branding strategy, product positioning and a comprehensive merchandising and promotional campaign on behalf of its organic certified brand Black Rhino Coffee(TM).
Branigan will remain focused on building its competitive advantage through long-term client relationships, integrated global services and a balanced approach to branding strategy and design.