catchword

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catchword

noun adage, byword, catch phrase, clew, cliché, clue, colloquialism, common saying, cue word, key, maxim, mot, password, pithy saying, saying, shibboleth, slogan, stock saying, tag, vogue word
Associated concepts: trademarks
References in periodicals archive ?
Other Truman-era catchwords include give 'em hell, Harry and red herring.
AS the bombardment of symbolic catchwords has become Campaign 2008 strategy No.
I grabbed a ballpoint and made notes of some of the many fashionable catchwords and phrases that echoed relentlessly through the hearing room as the afternoon droned on into evening.
We're all familiar with them, these catchwords used to impress and confuse the average person.
If we are truly concerned about the loss of biodiversity, new paradigms of collaboration are needed to address this crisis, not more catchwords.
But catchwords, because they are context specific, have a way of going silly on us, as genuine keywords usually do not.
INITIAL LIGHTBULB: "We've got all the catchwords going for us--nano, bio, tech," joked John Oakey, Metafluidics president and CEO.
Functionality, flexibility, and adaptability need to be the catchwords for a new NATO.
Transparency, accountability (in both the public and private sectors), good governance, legislation and institutional reform--these were the catchwords throughout the conference.
The catchwords in Sakura's booth will be hand-painted dinnerware, and the new licensed Russel Wright collection, which debuts at specialty stores next month, according to Grinspan.
Catchwords like "e-economy," "the New Economy," economic "fairness," and "sustainable, ethical business" practices seem to be rolling off of everyone's tongues these days in a rejoicing holler of support for the "democratisation," i.
In other passages Paul is shown to follow free association of words and to bind his thoughts by catchwords rather than syllogisms.