The average churn rate
for all non-farm occupations in the years preceding the recession (2003-2006) was 85.
This moderate churn rate
, which is more comparable to the European markets, has been the result of fairly moderate competition, and a healthy postpaid customer base.
The churn rate
can be minimized by creating barriers which discourage customers to change suppliers or through retention activities such as loyalty programs.
News of the churn rate
caused concern among analysts, sending shares in BSkyB down 2p at 453p after the results announcement.
NTL's core Home division added 39,800 new customers in the quarter while its churn rate
fell to 12.
Figure 7: Worldwide net monthly churn rates
Table 8 - Foxtel subscriber annual churn rate
by customer category - 2006
According to the Complaint, Cbeyond maintained an artificially low churn rate
to demonstrate its ability to keep growing and drive up the Company's inflated share price, so that insiders could sell their own personal holdings.
Post-paid churn rate
; total churn rate
was not reported.
Telecom Argentina will continue to suffer from the highest churn rate
in the country at 2.
Chart 5: Softbank Mobile, DoCoMo, and KDDI churn rate
forecasts, 2003 - 2009
18% churn rate
in Q1 -- the percentage of customers who disconnect their service in a given period of time -- well below the industry average.