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We should note that these advertised cigarettes were expensive and exclusive; contemporary advertising did not cater to mass consumption but to limited groups of upwardly mobile effendis. We compared the Hokusai print with parodies of the image found in contemporary advertising. They're the sort of dupes that contemporary advertising lives for - they'll be like Mike, save a buck or two on long-distance phone calls, smile as they ingest fast food and not have a clue why they're doing any of it. |
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