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prep. short for "doing business as," when a person or entity uses a business name instead of his/her/its own. All states have requirements for filing a certificate of "doing business under a fictitious name" either with the county clerk, the state Secretary of State or some other official to inform the public as to the real person or entity behind a business name. It is not necessary if the business includes the name of the true owner and is not to be confused with the use of a corporation name, since that is registered with the state.

References in periodicals archive ?
DBC creates, develops and executes fully integrated marketing campaigns and provides award-winning brand management and messaging strategies to a broad range of clients.
Ramsden thinks DBC took a wrong turn when it moved further into fresh and frozen and won contracts that proved unsustainable.
Mr Ramsden and the new owners aim to turn DBC into a major force in food service to rival major players Brakes and 3663 First For Foodservice, which each have UK turnovers of more than pounds 1.
All of the performance standards of other AXIOM Artis technologies are features of Siemens AXIOM Artis dBC Magnetic Navigation System, including enhanced workflow and efficiency, optimal image quality, reduced radiation and patient comfort.
Through its DBC West and BMI services, the company delivers real-time stock quotes, financial and sports news and betting odds to more than 30,000 subscribers via wireless FM, cable and satellite transmission -- the largest such audience in the United States.
The strategic agreement between DBC and Edgenics will allow us to capitalize on the opportunities afforded by the recent FCC Broadband Services decision" said Robert Dansby, CEO, Edgenics Inc.
Creative Director Stan Kaplan has spent the past 13 years as a key force in the DBC Creative Department and the last four years as Creative Director.
Due to the digital wireless broadband coalition's effective 30:1 compression ratio, DBC is the only commercial, national, digital wireless television operator providing subscribers 30 - 50% savings with superior digital quality with Digi Pick 'em and Choose 'em with all channels digital, HDTV, high speed wireless internet with VOIP, all local digital channels, unique programming tailored to individual markets and no down time due to inclement weather.
The powerful synergies of the coalition provide DBC with the technical skills, instant access to advances, and a proven track record of stellar product development inherent in a global company.
This system enables DBC to pre-provision Alianza-certified customer premise equipment so that when it arrives at the customer premise, the installation is plug-and-play, with no support required by DBC.
Ramsden sold Woodward to Brakes and led DBC to its best financial results in its no-year history, in the year to March 2009.