demography

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Rentrak allows us to execute our plans and buys based on the far more powerful and relevant match between viewing and purchase behavior, in addition to the traditional, but far less effective, demographic targets most other agencies use," said Jay Huckabay, president and chief executive officer of Consumer Orbit.
ITV also uses hosted AdManager's real-time reporting capabilities to forecast available inventory for specific sites on its network, specific content areas, demographic targets and more.