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Empirics provides product-specific behavioral information for assessing and targeting market opportunity, allowing companies to match customer and prospect databases to a set of behavioral propensities.
This was not so for empirics and charlatans, who had everything to gain from the fear and paranoia that new diseases inevitably brought in their wake - mal francese not excepted.
Empirics exploration business model is to "deploy assets into the ground and retrieve oil and gas revenues" explained Renn Rothrock, President and COO of Empiric Energy, Inc.