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The hypothesis can be accepted in the case of the dimensions of appeal, ethical advertising and Power Distance.
He sums up the purpose of the body, which has advertisers including P&G and Biersdorff among its founding members, as well as agency holding groups OMG and MCN and media vendor Choueiri Group: "It is to promote responsible and ethical advertising, and to serve as a body for self regulation among the advertisers as well as the agencies.
Ms Hijris called for an ethical advertising policy that respects women's dignity and bolsters her positive role in society.
In response to these findings, the report recommended that a number of steps be taken to improve the transparency and representation of energy drink products to ensure companies adhere to ethical advertising practices.