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This is the first time the launch of a Lego Technic set has coincided with the launch of the actual product to market, said John Walsh, vice president of marketing, Mack Trucks.
Designed to resemble the real thing in both looks and functionality, Andrew Woodman, senior design manager at LEGO Technic, noted: "We didn't just want this product to look like an EW160E material handling excavator, we wanted it to work like one too.
The LEGO Power Functions Idea Books showcase small projects to build with LEGO TECHNIC gears, motors, and other moving elements that are depicted in vibrant, detailed photographs.
It was very important to us that everyone would immediately identify the LEGO Technic model as the Mercedes-Benz Arocs 3245.
There will also be a colouring competition, plus Lego Technic Tuesdays, Wheelie Lego Wednesdays, Shaun the Sheep themed Family Crafts on Thursdays and Mini Movers on the last Friday of the holidays.
The Capital FM breakfast show ran a competition on air and via their website for LEGO enthusiasts to win a host of prizes including a LEGO City set, a PS200 LEGO Movie set and a limited edition LEGO Technic fan-created model, not for sale anywhere in the UK.
Check out Mark Frauenfelder's Boing Boing posting/video of examples using the "Unofficial LEGO Technic Builder's Guide" (boingboing.
The park, with seven special themes namely Lego kingdom, imagination, land of adventure, lego technic, the beginning, lego city and miniland, is especially designed for families with children from two to 12 years of old.
While pricier toys were typically sold online rather than in-store, Lego said a Lego Technic car priced about [pounds sterling] 100 had sold well off shelf in Tesco last year.
Classic product lines such as Lego City, Lego Duplo, Lego Star Wars, Lego Creator and Lego Technic continued to grow at vigorous rates.
The kit also features 519 specially-selected LEGO TECHNIC building elements.