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LANCASTER -- Less than three weeks after reaching a new affiliation deal with the Boston Red Sox, the JetHawks unleashed the start of a marketing campaign designed to capitalize on their new parent club's brand name. Chairman Robert Hiscox said the 9 million [pounds sterling] marketing campaign was created "to raise awareness of the sleeping brand that is Hiscox," according to Lloyd's List. At the Classic, UPI launched its "Value Revolution" marketing campaign. |
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