brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
Although name recognition helped Sanford, it was a double-edged sword for second-tier candidate (http://www.
Pawlenty faces a significant challenge as a result of his overall lack of name recognition among Republicans nationwide.
Visibility in the community--and patronizing local businesses--helps build her agency's name recognition, too, Jungsberger noted.
Call it, after its Victor Hugo source, The Hunchback of Notre Dame, and you could even have that vital name recognition, which poor old Raymonda lacks.
Is it enhancing the Hebrew Home's name recognition and visibility?
That might weaken the name recognition somewhat, but certainly not as much as some had hoped
The immediate name recognition and ability to blanket an area with brochures keeps the CareerTrack name in front of its potential customers.
Campaigns and Elections 101 teaches that it takes time to acquire name recognition, to build a field organization, to raise the funds to be competitive, to gain endorsements, and to acquire the myriad of intangible skills that it takes to run a winning campaign.
Explained Gottesman, "PWC has helped me get name recognition and exposure to the point where the big guys - Tishman Construction, Lehrer McGovern Bovis, Morse Diesel, Barney Skanska - are giving us work.
But since its introduction north of the border in 1993, sales have doubled, according to the company And, like other Mexican candy makers, it has taken advantage of its brand name recognition among Mexicans living in the U.
DPR Group will be responsible for strategic counsel and ongoing public relations to achieve greater name recognition for the company, its executives and the product line.
The duck was born after Aflac Chairman and Chief Executive Officer Daniel Amos and his advertising steering committee decided it was time to create a campaign that differentiated the company's ads from other insurers, while increasing the company's name recognition.