The Office of Communications grew out of President Nixon's campaign team that had assigned some of its staff to focus on the task of 'selling Nixon'.
By 1972, the art of getting the media to focus on Nixon's agenda was so perfected that the Office of Communications was able to lay the groundwork for Nixon's successful trips to China and the Soviet Union, and afterwards coast-to-coast re-election campaign, by 'governing from the Rose Garden'.
Since the public's perception of the President and his agenda ultimately determines the success of both, every administration since Nixon's has included the Office of Communications in their White House and kept it playing a central role in their administration.
Over its history, the most successful Office of Communications - its role has been slightly different in every administration, and even often changed from year to year - was one best able to keep the country focused on the White House's agenda by concentrating on accomplishing goals.
Ronald Reagan's Office of Communications came closest to perfecting the technique of the repetition of simple and easily understood themes woven throughout all interactions with the press and the public by formulating its 'line of the day.
A second way that the Office of Communications has worked to control and be able to set the agenda, was to bypass the 'elite' Washington-based national media.
As Maltese's book explains, the Office of Communications is behind such charades.
He drove in an unmarked limousine, forbade the playing of "Hail to the Chief" when he entered a room, and restructured the Office of Communications out of existence.
Franklin Roosevelt didn't have an Office of Communications.