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Essentially, Word of Net was an early online public relations agency, with Tracy Grand writing press releases for clients and posting them in Internet chat rooms. Email marketing was the most executed tactic over the past 12 months, followed by online public relations and search engine marketing. This past year I was excited to introduce new content to the program in emerging fields such as online public relations, measures of search relevance and ad quality, and social media, and to discover new speakers who hit it off with the SES audience. |
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