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60% say earned media coverage using a PR agency is more effective than paid media coverage using an advertising agency (33%) The Haephrati's Trojan horse is said to have been used by private investigators to spy on both a PR agency, whose clients include Israel's second biggest mobile phone operator, Partner Communication, and a cable television station. This article offers a few tips and lessons learned for the corporate professional who would like to start web radio within his or her firm or PR agency. |
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