The Paramount title
was now all but assured of becoming a billion-dollar baby by the end of its run, as it crossed over the 800 million dollars mark globally in its fourth weekend, the Hollywood Reporter reported.
It is exciting to have one of the first major network productions be based on this unanimously renowned Paramount title
, added Amy Powell, the president of Paramount TV, who will be producing the project.
The R-rated movie, acquired by Paramount for only 1 million dollars scored the best opening ever for early January, and the third biggest for the month after fellow Paramount title
Universal movies, for example, would go to USA, and Paramount titles
to CBS and Spike; the pictures would thus be unavailable in the open marketplace.
A typical commercial concluded with the suggestion that shoppers should "check out" two new Paramount titles
But Paramount Digital Entertainment head Thomas Lesinski indicates he isn't feeling a sense of urgency about dropping prices for digital versions of Paramount titles
By getting into moviemaking, CBS wants to lessen its reliance on Paramount titles
, since negotiations to renew that pact won't be nearly as harmonious as they were when the studio and pay net both resided under the Viacom umbrella.