interest group

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With admirable balance, he carefully disentangles the roles of food producers and processors, home economists, faddists, nutritionists, and political pressure groups in shaping broader cultural ideas of nutrition and taste.
At the same time some of sports biggest stakeholders, the soft drink, beer and fast food companies, will come under growing pressure from social and political pressure groups concerned about levels of obesity, binge drinking and anti social behaviour that have become such a part of modern life.