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We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential," said Fabrizio Freda, president and chief executive officer, The Estee Lauder Companies.
Book an appointment with the Prescriptives counter at John Lewis, Newcastle, from now to January 27 to find your solution to flawless skin, and you'll receive a signature cosmetic bag containing False Eyelashes Plush Mascara in Black, Superline Preventor+ and Intensive Rebuilding Eye Cream.
Prescriptives beauty expert Alison Swindells, based at House of Fraser, explains: "Most companies sell about nine different shades of foundation and expect them to suit everyone.
She will be taking part in 45 minute shows, together with two Prescriptives experts - Christine Hay and international makeup artist Gary Brunker .
When it comes to getting a perfect base, Farzad swears by Prescriptives Foundation Brush, which makes blending quick and easy and is less wasteful than sponges that soak up lots of product.
Most recently, she held the role of Senior Vice President, General Manager, Prescriptives Worldwide.
Prescriptives fantastic Vibrant Vitamin Infuser (pounds 35)
50 from Boots, is a good colour match for the Prescriptives one.
After a thorough analysis of the Prescriptives brand, management concluded that the brand's long term business model is no longer viable given the current market environment.
This is the new Eye Liner Duo in Buzz (pounds 13) from Prescriptives, a shimmering golden yellow shadow with black liner as a double ended soft "pencil".
But, to help us through the minefield is Prescriptives, a company that has dedicated itself to transforming women's complexions.
The Company's products are sold in over 130 countries and territories under well-recognized brand names, including Estee Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, Rodan + Fields, American Beauty, Flirt