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A great print ad actually adds to the design of a magazine.
July 10, 2013 /PRNewswire/ -- FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts "Body Paint" in this year's annual ESPN The Magazine's Body Issue.
Most traditional mashups feature print ads that redirect to a digital experience away from the printed page.
The print ad forms part of a 6m [pounds sterling] brand marketing investment in the Country Life brand this year.
The "Group Dynamics" print ad, in which a student is placed in the middle of a football table, is a very static shot.
Caption(s): Mohawk's print ads use humor to bring out the fun in selecting new flooring.
In addition to print ads, a banner ad will appear for 12 months on the Journal's real estate news Web site, RealEstateJournal.
Accompanying the double-page, full-color print ad was an insert that promoted the agronomic traits of the variety.
Developed collaboratively by the states and the AICPA, the ads continue the theme of "America Counts on CPAs," the successful message incorporated in a prior print ad campaign (The CPA Letter, June).
Eye-tracking can explain, for example, why people could look at a poster or print ad for several seconds but come away not recalling the brand.
The Movado watch company, an ABT sponsor, also has used Herrera in a print ad, because, as company spokeswoman Maryclaire Sullivan put it, Herrera represents the true spirit of Movado ("which means `always in motion' in Esperanto," she explained.
The Labatt USA Tecate print ad "Cerveza es major que beer" won the magazine's award for best magazine food and beverage print ad, and the Tecate radio campaign won for best radio campaign.