brand

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Related to Product brand: Brand marketing

brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
In the survey, dependent variables and independent variables were quality, leadership, and environmental stewardship associations of corporate brand marks or product brand marks, depending on how the images were presented.
Hypotheses regarding product brand association transfers, H2a (quality transfers), H2b (leadership transfers), and H2c (environmental stewardship transfers), are described in Table 4.
Part of regaining the lost reputation and associated market share of a particular product brand could be accomplished via cobranding.
Since the literature on branding of forest products in a cobranded setting is sparse, this study examined the fundamental elements of brand association transfer and the relationships between corporate brands and product brands.
H1a: Leadership brand associations of corporate brands enhance corresponding leadership brand associations of product brands.
H1b: Quality brand associations of corporate brands enhance corresponding quality brand associations of product brands.
H1c: Environmental stewardship brand associations of corporate brands enhance corresponding environmental stewardship brand associations of product brands.
H2a: Quality brand associations of product brands enhance corresponding quality brand associations of corporate brands.
H2b: Leadership brand associations of product brands enhance corresponding leadership brand associations of corporate brands.
H2c: Environmental stewardship brand associations of product brands enhance corresponding environmental stewardship brand associations of corporate brands.
As seen in Table 1, the product brands generally had stronger mean scores (numerically lower) in all brand association rankings than the corporate brands, with two exceptions.
The survey was conducted to determine the acceptance or rejection of hypotheses regarding interactions between corporate brands and product brands.

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