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| In addition to the discount price, "Kong" was also heavily promoted by Universal through a series of consumer product tie-ins including campaigns with Papa John's, Hostess, Kellogg's, Nestle, Chase, Toshiba, and Orville Redenbacher's Gourmet Microwave Popcorn. although the company may continue to use Disney films for product tie-ins in the future. Bigger growth is expected to come from a category known as "branded entertainment," which generally refers to product placements in movies, television shows and video games, as well as more sophisticated product tie-ins and sponsorships of programs. |
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