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public relations |
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Vazquez spent six years as the sports information director at UC Santa Barbara, where he directed the intercollegiate publicity program before heading north to Stanford, where he was the media coordinator of several Pacific-10 championships, as well as NCAA national and regional tournaments. Dating back to the early 1900s, news releases have been the oldest form of contact with the media, and are the absolute foundation of any publicity program. To compete successfully against the behemoths of the business world, savvy medium-size and smaller companies recognize the value of a publicity program as a means to create a higher profile among target audiences. |
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