Puffing


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Puffing

An opinion or judgment that is not made as a representation of fact.

Puffing is generally an expression or exaggeration made by a salesperson or found in an advertisement that concerns the quality of goods offered for sale. It presents opinions rather than facts and is usually not considered a legally binding promise. Such statements as "this car is in good shape" and "your wife will love this watch" constitute puffing.

puffing

n. the exaggeration of the good points of a product, a business, real property, and the prospects for future rise in value, profits and growth. Since a certain amount of "puffing" can be expected of any salesman, it cannot be the basis of a lawsuit for fraud or breach of contract unless the exaggeration exceeds the reality. However, if the puffery includes outright lies or has no basis in fact ("Sears Roebuck is building next door to your store site") a legal action for rescission of the contract or for fraud against the seller is possible. (See: fraud)

References in classic literature ?
he said, when he rose, gasping and puffing, into open water at the farther end.
Take-it-easy, carelessly puffing some smoke into my eyes.
A steam ferry boat, the last improvement on this important route, lay at the river side, puffing, snorting, and emitting all those other disagreeable utterances which betoken the departure to be immediate.
Nesvitski rose, puffing, and went up to the general, smiling.
At this they quickly whirled around to find a funny little man sitting on a big copper chest, puffing smoke from a long pipe.
She shrouded herself, puffing and snorting, in a cloud of steam at the stove, and eventually extracted a frying-pan full of potatoes that hissed.
In a dozen leaps and bounds, he came to the village, tired out, puffing like a whale, and with tongue hanging.
And here comes in the stout head waiter, puffing under a tray of hot viands--kidneys and a steak, transparent rashers and poached eggs, buttered toast and muffins, coffee and tea, all smoking hot.
Coachman comes out with his waybill, and puffing a fat cigar which the sportsman has given him.
That hopeless Giles went on puffing at his pipe moodily.
Before I had time to move away he spoke again in a changed tone of obstinacy and puffing nervously at his pipe.
Meetings will be held in Wylam, Northumberland and Throckley, Newcastle, to discuss last year's successful Puffing Billy Festival in Wylam and Newburn and plot a way forward for the organisation set up to deliver the festival.