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Quack medicines have been around for centuries but advertising has left us with a wonderful history of its most outrageous days in the time of Queen Victoria.
The narrative Bliss offers hearkens back to the variolation versus religion fights of the eighteenth century but, though he provides illustrations of newspaper ads for quack medicines and therapies, he offers none to illustrate his point concerning the negative influence of religion during the fight against smallpox in Montreal.
Werner Troesken, University of Pittsburgh and NBER, "The Elasticity of Demand with Respect to Product Failures; or Why the Market for Quack Medicines Flourished for More Than 150 years"(NBER Working Paper No.