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Leff does in his article, "Tradition and Agency in Humanistic Rhetoric" (Philosophy and Rhetoric 36: 135--47 [2003]), where rhetorical agency is the movement between tradition and invention.
Globalization has been put on the agenda of rhetorical studies for a while now, for instance by Eileen Schell in her contribution to Kate Ronald and Joy Ritchie's Teaching Rhetorica (2006), "Gender, Rhetorics, and Globalization," in which she argues for the need to engage feminist rhetorics in transnational contexts, stating that "understanding rhetorical location in a globalized world means understanding flows of capital and people across national borders" (168).
This is particularly true for the category of cultural rhetorics, arguably the weakest element of his model.
Raphael Lyne's Shakespeare, Rhetoric and Cognition argues that Renaissance rhetoric can be considered a kind of cognitive science, and that Shakespeare's language particularly exemplifies the intimate connection between rhetoric and cognition.
He further traces the emergence of vernacular rhetorics in Italy spearheaded by Bartolomeo Cavalcanti.
As a teacher of rhetoric, it is tempting to respond reflexively to this posing of the rhetorical against the real; to say, as I often do, that there is nothing insubstantial or unreal about rhetoric.
Further, the paper explains how rhetoric itself is multi-modal as an architectonic practice drawing on, and substantively contributing to, the sum of the liberal arts.
One check on their research is the understanding that copies of written texts do not always reflect the rhetorics in actual use by a culture at the time the manuscript was composed.
The editors of Defining Visual Rhetorics realize that defining visual rhetoric is a complex process; therefore, instead of providing readers with a dictionary definition, Charles A.
A question circulating through many of these writings is: How do we stand with respect to Cicero, Quintillian, Aristotle, Plato, or any of the texts, models, systems, dialectics, and rhetorics now available to us from antiquity?
Modern organizations, with their complex division of labor designed to accomplish unified corporate purposes, thus become primary sites for the application of managerial rhetorics aimed at creating identity among divisions:
they do not attempt to redefine a "new" rhetoric but rather to interrupt the seamless narrative usually told about the rhetorical tradition and to open up possibilities for multiple rhetorics, rhetorics that would not name and valorize one traditional, competitive, agonistic, and linear mode of rhetorical discourse but would rather incorporate other, often dangerous moves: breaking the silence; naming in personal terms; employing dialogics; recognizing and using the power of conversation; moving centripetally towards connections; and valuing - indeed insisting upon - collaboration" (6).