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Soft sciences teach students some important life skills of being intuitive, analytical, creative and empathetic.
The approach allows a designer to transform soft science disciplines such as ecology, environmental ethics and sociology into measurable engineering targets.
It is easy to make fun of the exaggerated claims and often soft science in this book, but buried in the philosophical jargon are a few messages that we hope some better writer might elaborate.
In addition, federal funding for basic research has increased substantially, although I am growing concerned that the emphasis of that funding is starting to shift from hard science to soft science.
He also did so in one of his award-winning pieces, a precursor to the "Big Fat Lie" article called "The Soft Science of Dietary Fat" that appeared in Science in March 2001.
He is the author of "A Twist of the Wrist" Volumes 1&2, and "The Soft Science of Road Racing Motorcycles.