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| Last year, Time magazine reported that MLS has attracted almost $1 billion from new teams and owners, public stadium funding, and sponsorship money. So they have taken the ambition--either through booster clubs or by solicitations--of going out and getting sponsorships and using that sponsorship money to purchase the kind of scoreboard system that they really want to have. The event has become a major promotion tool for the firm, with major sponsorship money coming from Microsoft Corp. |
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