sponsor

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sponsor

noun advocate, auctor, backer, benefactor, champion, favorer, guarantor, guardian, insurer, patron, promoter, protector, succorer, surety, sympathizer
Associated concepts: sponsor of legislation

sponsor

verb accept responsibility for, act as surety for, answer for, assure, back, be responsible for, befriend, certify, champion, defend, endorse, ensure, favor, finance, financier, guarantee, insure, patronize, pay for, promote, protect, provide for, put up the money, stand behind, subscribe to, support, sustain, sympathize, take responsibility for, underwrite, uphold, vouch for, warrant
Associated concepts: sponsor a bill
See also: avouch, backer, bestow, capitalize, creditor, espouse, finance, fund, guarantee, guarantor, guardian, invest, nurture, organize, partisan, patron, promote, promoter, proponent, protect, surety, underwrite

SPONSOR, civil law. He who intervenes for another voluntarily and without being requested. The engagement which he enters into is only accessory to the principal. Vide Dig. 17, 1, 18; Nov. 4, ch. 1 Code de Com. art. 158, 159; Code Nap. 1236 Wolff, Inst. Sec. 1556.

References in periodicals archive ?
In light of the previous findings on the value of sponsorship-linked marketing programs to firms and to shareholders, we offer the following research questions:
This study has presented an empirical investigation of the value of victory in the context of a company's sponsorship-linked marketing strategy.
Other articles on the topic of sponsorship-linked marketing have recently appeared in the Journal of Advertising, the Journal of Consumer Affairs, Sport Marketing Quarterly, and the International Journal of Sports Marketing and Sponsorship.