Valued policy

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VALUED POLICY. A valued policy is one where the value has been set on the ship or goods insured, and this value has been inserted in the policy in the nature of liquidated damages, to save the necessity of proving it in case of loss. 1 Bouv. Inst. n. 1230.

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Salespeople count on positive word-of-mouth as one of their most valued forms of marketing, realizing that the sale is nearly made if a trusted source shared a good perception.
YouTube has turned video blogging and sharing into more valued forms of advertising, and Facebook is raising the value of word-of-mouth advertising with its Facebook Beacon feature--essentially blasting your likes and dislikes out to your network of contacts.
The basic difference between these valued forms and other business interruption and business income forms is that the latter are written on an actual loss sustained basis.