emotion

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Is it acceptable to improve people's diet by evoking the yuck factor through misleading information?
It could be quite safe to eat, but I'm sure there's a yuck factor there," he added.
But there's also a massive yuck factor as we're shown a veritable herd of carpet mites roaming the plains of your shag pile.
All decent people feel that yuck factor - and if he doesn't then that's cause enough to walk away.