These developments, and others described previously, continue expose agencies to potential to the risk that certain functions may get commoditized or that agencies themselves could be disintermediated in this broad media transition toward more consumer and advertiser
New Structure to Focus on Serving More Sophisticated Demands of Audiences, Advertisers
and Publishers Worldwide
The Click Forensics service helps advertisers
detect click fraud and unwanted clicks in order to optimize investments in search marketing campaigns.
NASDAQ:ADST) has introduced its next generation of Web-based Ad Sales designed to provide incremental revenue, advanced features and enhanced control for advertisers
At first, these sections were seen as a way to keep the rest of the paper free of advertiser
are finally starting to come around," says Lawrence Tuckett, who has also seen a greater interest in African American-targeted sites by advertisers
For example, if Sign Maven is simply to be paid a one-time consulting fee for finding and placing the advertiser
, the brokerage agreement form would be the best candidate.
Podtrac Helps Advertisers
Find Brand Appropriate Target Audiences in Serial Audio and Video Content
The apparent belief on the part of the major networks is that advertisers
want young, white and therefore ``upscale'' audiences.
Examples of news executives shamelessly knuckling under to advertiser
pressure are relatively rare, rare enough so that the capitulation itself sometimes becomes news.
Launched this past November, Turn is set to revolutionize online advertising by simplifying ad management while reducing risk, improving relevance, and increasing revenue for advertisers
Internet radio helps build that loyalty to the brand that every advertiser