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Brand
(redirected from brand-name)

    Also found in: Dictionary/thesaurus, Medical, Financial, Wikipedia, Hutchinson 0.04 sec.

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.
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? References in periodicals archive
Prescription drugs are a major contributor to the double-digit increases in health-care costs, and insurers have saved money by encouraging consumers to choose generic drugs over brand-name drugs when it's appropriate.
Generic remedy: Pharmacists and physicians can become partners in ... by Suszynski, Marie / Best's Review
Few firms have been willing to make that jump from OEM to brand-name marketing or to handle more than just design and manufacturing for their customers.
Small World? Maybe, Maybe Not by Lin, Simon / Chief Executive (U.S.)
Of the targeted members, 15 percent switched from a more costly brand-name drug to a generic equivalent.
Win with Generics is a Win-Win for Blue Cross and Blue Shield of ... by Business Wire
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