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| Prescription drugs are a major contributor to the double-digit increases in health-care costs, and insurers have saved money by encouraging consumers to choose generic drugs over brand-name drugs when it's appropriate. Few firms have been willing to make that jump from OEM to brand-name marketing or to handle more than just design and manufacturing for their customers. Of the targeted members, 15 percent switched from a more costly brand-name drug to a generic equivalent. |
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