Brandy

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BRANDY. A spirituous liquor made of wine by distillation. See stat. 22 Car. H. c. 4.

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The holiday stars are value-added packs (VAPs), those classy gift sets of a bottle and logoed glasses, mixing kits, flasks or other paraphernalia, along with limited-release brandies in fancy bottles in wooden boxes, metal tins or other ornate cases.
There are also a couple of American-style brandies for people who want to tiptoe into the category," says Horocki.
Paul Masson is the most premium of the domestic brandies," explained brand manager Rice.
Many countries have a thriving brandy industry producing internationally known brands--Presidente from Mexico and Metaxa from Greece, not to mention the lighter "California-style" brandies such as E&J, Paul Masson, Korbel and Christian Bros.
Together, there are dozens of brands and, within these brands, probably close to 100 or more types of these fine brandies.
Yet the most significant growth factor though, especially in a down economy, remains the widely held perception of brandies and cognacs as affordable luxuries.
Overton, like others busy in the brandy business, says it's important now for operations to check their shelf selection practices, as the category continues to grow; even small places which may have stocked only one or two brandies and Cognacs may need to expand their offerings to keep up; that's where the marketing battle will take place.
The eaux-de-vie we know today were first created by the medieval monks who transformed wild fruits into pure, fresh, fruit-flavored brandies.
Three brandies comprise the Korbel portfolio: rich, flavorful Korbel California Brandy, complex, sumptuous Korbel V.
Hine also offers "early landed" vintage Grande Champagne cognacs -1953, 1957, 1960, 1975, 1976, 1981, 1982 and 1983--that rank among the finest brandies from their private reserves.
The brand is marketing its artisan brandies through a combination of print advertising, retail point-of-sale and off-premise bar promotions focused on regional sports activities and holiday programming.
With uses so versatile and prices so low E & J Gallo and Christian Brothers regular brandies begin at $12 a bottle), brandy covers would do well to look to California brands.