brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
For while the basics of any campaign are based on the same premise--good old fashioned hard work, respect, reliability, trust in the industry, the spirit and the culture of the firm--electronic and online branding is the wheel that now drives the branding machine.
Branding online is becoming very important to the future of branding and marketing and that's certainly where smart companies like Cushman & Wakefield are looking," said Clark, who pointed to C&W's global website introduced last July.
Heading into its 140th year of business, the privately held, family-owned firm is braced to cast aside it old school, white shoe image with a branding campaign it hopes will pay tribute to its founders who planted the roots of a remarkable firm.
On May 28th at the Four Seasons Hotel in Tokyo, the Second Roundtable on Branding in Japan, will convene under the auspices of The Economist Group, sponsored by top international advertising agency McCann-Erickson and supported by J@pan Inc.
In addition to the recently released Branding Insight Tool, Market Illumination offers a variety of brand-development products and services, including specialized marketing services based on color demographics and trends.
The report contains the views of ten experts drawn from across different sectors of the branding arena, including industry product and marketing managers, advertising agency executives and management consultants.
Pharmaceutical Branding Strategies: Thought Leader Perspectives on Brand Building, Effective Communication and Future Brand Models" provides a unique insight into the best practices of leaders at the forefront of shaping pharmaceutical industry branding.
Understand how branding is changing and how brand owners can maximize the value from their bands.
Use this report to benchmark your branding strategies against those of the industry's leaders and ensure that your company is maximizing profit by effectively building and communicating brands.
For existing brands, relationships are weakened when the promise loses clarity or tries to extend beyond the branding that formed the relationship.
Howe encourages brand executives to utilize branding firms, such as Deskey, to assist with finding strong consumer insights that will continue to drive sales and impact equity growth.