brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
Pretenders to the residential throne, such as DJK Residential, are also looking to unseat, or at least shake up the behemoths, through new partnerships and branding initiatives.
Its branding efforts are helping spread the news throughout the country that USDA Rural Development is committed to the future of rural communities.
Beacon's executive director of strategic planning, Han Van-Dijk, also sees the techniques of retail and consumer branding being increasingly employed in the business-to-business marketing arena.
asks Bob Baker, author of Poor Richard's Branding Yourself Online: How to Use the Internet to Become a Celebrity or Expert in Your Field (Top Floor Publishing, $29.
As many of the majors have consolidated and reorganized, especially in crop protection, seed and animal health, they have had to practice good branding and keep their customers and channel members on board," he says.
The resulting initiatives were introduced internally over a 6-month period through an innovative internal brand engagement campaign that incorporated roll-out materials featuring comic-book caricatures of actual SAIF employees, a three-booklet educational series about the power of branding, and the 800-person company's first-ever all-staff gathering.
There are six major branding options (see chart in this story).
Market Illumination(R), the marketing professional's source for brand-building tools and marketplace insight, has introduced the Branding Insight Tool(TM) at www.
The William Morris Agency (WMA) today announced a strategic association with Los Angeles-based Brand Sense Partners (BSP) that will establish a first-of-its-kind branding practice.
Jim joins the agency with over 30 years experience and is a nationally recognized branding consultant and brand development specialist.
It's the launch pad for some of the world's most successful branding programs, for both new brands and the extension of classic properties alike.