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catch phrase |
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Now the catch phrase heard around campus is ``Patriot Pride,'' a concept brought to life by a football team that had been an embarrassment to the school for so long. I saw it on the radio" was the catch phrase in a classic radio industry ad campaign. This catch phrase also played a part in the JCB TV ad campaign in April, featuring Asia's bow of respect that symbolizes JCB's unique role as the only Asia-based international credit card. |
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