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The communicator can help emphasize wins, not losses, and opportunities, not just problems.
Job-hopping may be a thing of the past, and both the organization and the communicator will be the better for it.
Age and education of the average communicator also has remained fairly consistent.
In many top brass' MBA-embossed minds, their communicator is an exception that doesn't necessarily disprove the rule -- the rule being deep-seated skepticism of the virtue of communication per se.
By calculating the Cost of Confusion, the reincarnated business communicator has something tangible to offer - the ability to cut costs and to help deliver significant return on investment.
Forces acting on communicators are those that shape the lives of professionals everywhere.
The overwhelming importance is recognition of the senior communicator within the organization as a person of influence and counsel.