Measuring preferences with hybrid conjoint
analysis: The impact of a different number of attributes in the master design, Journal of Business Research, 16, 261-274.
Its offerings include conjoint
analysis, computer interviewing, perceptual mapping, cluster analysis and hierarchical Bayes estimation.
analysis has been shown to successfully predict MBA job preferences and choice, it answers one obvious objection to Montgomery's work: "Aren't the answers influenced by the subject's desire to appear (both to the interviewer and to him/herself) socially conscious or at least, not greedy?
Over the past two decades, conjoint
analysis has become one of the most widely used quantitative methods in marketing research.
Reunion a Rabat du groupe d'experts conjoint
du partenariat Afrique-Union Europeenne sur les changements climatiques
INSEAD pinpoints Conjoint
Analysis methodology as way forward for assessing true business value of organisations' core software assets
Ratcliffe (2000) briefly compared responses from an attitude and a conjoint
analysis and found "some concordance," but these results were not the focus of the paper and were not analyzed or reported in any detail.
Je crois qu'il convient de noter qu'un effort conjoint
a permis de faire demarrer tout ce processus, affirme Richard Adams, president de la Federation des municipalites du Nord de l'Ontario.
Patients participated in either conjoint
family therapy or separated family therapy.
In this research, how differences in the presentation of information influence (1) expressed preferences (or choice) and (2) disparities among preferences measured via a choice task and preferences assessed by conjoint
analysis (Cattin and Wittink 1982; Wittink and Cattin 1989) are explored.
Two recent updates of older reviews of conjoint
analysis (Wittink and Cattin, 1989; Green and Srinivasan, 1990) attest to the theoretical as well as practical vigor of this versatile marketing research tool, which has been used in numerous decision-making contexts including advertising assessment (D'Souza and Rao, 1995).
A methodology called conjoint
analysis combines qualitative and quantitative assessments of the persuasive value of potential concessions, features or amenities.