Also according to the survey, online influentials are most likely to notice a company's new products/services (72 percent), brands and slogans (44 percent), values (39 percent) and vision (38 percent) in corporate advertising
The "Shared Mission" corporate advertising
campaign complements, supports and draws upon Raytheon's strategic business areas: missile defense; intelligence, surveillance and reconnaissance; precision engagement; and homeland security.
In addition to well-known titles such as Business Week, Newsweek, and National Geographic, the advertising is scheduled to run in non-traditional vehicles for corporate advertising
General Motors Corporation(NYSE: GM) today announced that McCann-Erickson Detroit has been named the agency of record for GM's Corporate Advertising
and Marketing activities.
Louis, a supplier of design, prepress and graphic arts services to the packaging, publishing, catalog and corporate advertising
27 /PRNewswire/ -- ABB, the global technology and engineering group, has awarded its corporate advertising
business to Young and Rubicam New York, an assignment with annual billings estimated at $20 million.
as a development specialist and was promoted to senior specialist of corporate Advertising
and Sports Marketing where she managed the production of all broadcast and print advertising.
20 /PRNewswire/ -- Bayer Corporation announced yesterday that it has awarded its corporate advertising
account to DDB Needham New York.
Acacia Media Technologies Corporation has now entered into 318 license agreements for its DMT technology with companies that provide online entertainment, movies, music, news, and sports, e-learning, cable television services, hotel on-demand television services, and corporate advertising
In addition, Shorebreak will pay 2% of net sales to a corporate advertising
She has also served as Manager of International Marketing at KPMG Consulting (now BearingPoint), where she developed the corporate advertising
and internal communications programs for their international business.
Effective immediately, Olivo will oversee the worldwide corporate advertising
strategy development and creative execution for Apple in the United States, Europe and its Pacific region.