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Yet, all of us have stood in the department store in a stressful state of cognitive dissonance wrestling with a 'To buy or not to buy' decision.
According to the theory of cognitive dissonance proposed by Festinger (1962), people who experience dissonance caused by inconsistent relations among cognitive elements may motivate themselves to reduce the inconsistency or to avoid situations that increase the inconsistency.
The study is based upon concepts that encompass cognitive dissonance theory, alongside with students' evaluation of teachers and courses.
Moreover, we argue that the sample of teachers minimized dissonance between conflicting cognitions by aligning classroom-teaching practices and deficit beliefs.
Last, cognitive dissonance could initiate a mental recovery process of searching for supportive information that results in the reduction of the dissonance itself (George & Edward, 2009).
Your brain hates cognitive dissonance so it justifies the effort, usually by deciding the task actually was valuable.
The theories of schema and cognitive dissonance informed this study to explain the thought process of consumers when purchasing a food product following a crisis.
Two variables to be considered in the current study include homeschool dissonance and academic efficacy as possible predictors of academic cheating reports among middle school students.
To illustrate what Festinger's team found, if you have to make a tough choice between two similarly attractive jobs, you'll feel some dissonance about getting stuck with the negative features of the job you picked and missing out on the positive aspects of the one you declined.
The aim of our research is to explore the link between Action Identification Theory and Cognitive Dissonance Theory, focusing on the impact of identification of a dissonant behavior on the processes of dissonance reduction.
When these emotional demands do not correspond to employees' real emotions, the experience of emotional dissonance may result (Ashfort & Humphrey, 1993; Hochschild, 1983).