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endorsement
(redirected from endorsements)

   Also found in: Dictionary/thesaurus, Medical, Financial, Encyclopedia, Wikipedia 0.01 sec.

A signature on a Commercial Paper or document.

An endorsement on a negotiable instrument, such as a check or a promissory note, has the effect of transferring all the rights represented by the instrument to another individual. The ordinary manner in which an individual endorses a check is by placing his or her signature on the back of it, but it is valid even if the signature is placed somewhere else, such as on a separate paper, known as an allonge, which provides a space for a signature.

The term endorsement is also spelled indorsement. For examples of different types of endorsements, see indorsement.


endorsement (indorsement) n. 1) the act of the owner or payee signing his/her name to the back of a check, bill of exchange, or other negotiable instrument so as to make it payable to another or cashable by any person. An endorsement may be made after a specific direction ("pay to Dolly Madison" or "for deposit only"), called a qualified endorsement, or with no qualifying language, thereby making it payable to the holder, called a blank endorsement. There are also other forms of endorsement which may give credit or restrict the use of the check. 2) the act of pledging or committing support to a program, proposal, or candidate. (See: negotiable instrument)


endorsement (Backing), noun advertisement, approval, assistance, assurance, attestation, commendation, encouragement, imprimatur, license, patronage, recommendation, sanction, signature, stamp of approval, support, testimonial, testimony, vouch, word
Associated concepts: political endorsement
endorsement (Signature), noun acceptance, approval, authorization, autograph, confirmation, execution, go-ahead, passage, permission, sanction, seal, signet, signing, sponsorship, stamp of approval, support, underwriting, warrant
Associated concepts: endorsement to an insurance policy
See also: acceptance, accommodation, acknowledgment, advocacy, affirmance, affirmation, aid, approval, assent, attestation, avowal, backing, certificate, certification, charter, confirmation, consent, corroboration, favor, guaranty, help, jurat, leave, license, permission, ratification, recommendation, reference, rider, sanction, stamp, subscription, support, vow

ENDORSEMENT. Vide Indorsement.



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The notice incorporates several changes to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations and celebrities, as well as the disclosure of important connections between advertisers and endorsers.
FTC officials addressed online reviews by bloggers in the first revisions to Guides Concerning the Use of Endorsements and Testimonials in Advertising since 1980.
It's legitimate to raise the question of whether homophobia is an impediment to the financial windfall that comes with advertising endorsements that are the norm for many other successful athletes.
 
 
 
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