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SMQ: Take us through a typical example of how a company would access BMS to identify a potential athlete endorser.
These variables include endorser type (Friedman et al.
This perception may be enhanced through the fact that the celebrity endorser resides at or originates from the destination.
For higher-cost, higher-risk purchases, the attractiveness of an endorser is far less relevant than is trustworthiness.
Kamins (1989) defines a celebrity endorser as "an individual who is known to the public for his or her achievements in areas other than that of the product endorsed".
As we continue to significantly grow our Endorser community it is important that the Calyp be capable of scaling while delivering exciting new ways of empowering our Endorsers to vocalize their brand affinity," said Andrew Levi, CEO of Blue Calypso.
The party whose opinions, beliefs, findings, or experience the message appears to reflect will be called the endorser and may be an individual, group, or institution.
Sometimes attractive endorsers increase persuasion, sometimes they decrease persuasion, and sometimes they have no effect at all," write authors Janne van Doorn and Diederik A.
Bebo is the top female endorser despite delivering three back- toback duds in 2009 -- Kambakkht Ishq , Main Aurr Mrs Khanna and Kurbaan .
do not effectively put consumers on notice that their experience with an advertised product is not likely to resemble that of the endorser.
O'Neal flashes a broad, confident smile and it instantly reveals his appeal in another lucrative venture--that of celebrity endorser.