fluff

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fluff

noun elusive support, ephemeral content, fleeting analysis, immaterial substance, inadequate analysis, momentary analysis, no substance, passing consideration, smoke and mirrors, support that is vaporizing, temporal consideration, thin content, trifle, triviality
References in periodicals archive ?
SMIRNOFF Fluffed Marshmallow Flavored Vodka has a refreshing and airy scent that is met with the subtle sweetness of confection-qualities that exemplify the innocent side of a favorite indulgent dessert.
And they did involve dancing - but I fluffed a lot.
About 25 minutes after the US men's relay team dropped the baton, women's 4 x 100m anchor Lauryn Williams fluffed her exchange with Torri Edwards, also dropping the baton.