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gimmick

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I know that there are a lot of gimmick products on the market today like the anti-snoring pillow.
Even with a marketing campaign supported by real data gathered methodically and conscientiously, we most often than not fall prey to promotional gimmicks that are created on a whim.
Isabella Sankey, director of policy for Liberty, said: "This new gimmick gives gimmicks a bad name.
 
 
 
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