And Liverpool's executive member for education, Cllr Keith Turner said: "It does sound like a gimmick
and I doubt whether it will encourage many to want to read.
For budding young rockers, yeah, it's probably good to have a gimmick
The greatest gimmick
of all was used by John Payne as Vint Bonner in The Restless Gun.
While the gimmicks
were memorable, the film he is best remembered for is "Rosemary's.
Some will say it takes a gimmick
to sell a book, but this is less a gimmick
and more a useful tool.
But the power of his campaign doesn't come from a gimmick
, however appealing.
Summary: New Delhi [India], Nov 23 (ANI): Former Additional Solicitor General (ASG) Vikas Singh on Thursday said Congress cannot befool people in the name of Patidar reservation, adding that it is a political gimmick
Right after Lady Gaga successfully reinvented herself, the latest tweak and twerk on the traditional concept of stellar 'beauty' have just been effected by the even more radically different singer, Sia-whose unique gimmick
is the total obliteration of her face, which is hidden behind a huge wig.
Nokia Middle East launched its anticipated smartphone, the Nokia Lumia 1020, with a sensational marketing gimmick
on Tuesday that saw its vice-president Tom Farrell skydive down at The Palm Jumeirah with the sleek model attached to his helmet.
They are not just a gimmick
or an unsustainable or kneejerk promotion.
It's a neat gimmick
but that's where the innovation begins and ends.
It was a gimmick
when it launched eight months ago, they say, and it's still a gimmick