Therefore, this study compared an alternative approach, the Uses and Gratifications approach, which focuses on what people can do with media.
Uses and Gratifications Theory frames the use of media in terms of gratification of social or psychological needs of the individual (Blumler & Katz, 1974).
Blumler and Katz (1974) specified three foundations for Uses and Gratifications Theory.
Therefore, Model 2, which was based on a Uses and Gratifications framework, was chosen in favor of Model 1, which was formulated on the basis of Cultivation Theory.
Two competing models were tested: the cultivation model and the Uses and Gratifications model.
As with sex, so with wealth, we do not wish to defer gratification
That the President has exhibited a sustained pattern of adultery and of viewing women (in his private life) as instruments for sexual gratification
, as well as a willingness to exploit his personal position for such gratification
These new works offer the viewer a psychological hide-and-seek test site: unveil the object, and then perhaps, at the very least, the viewer will experience visual gratifications
that they imagine are being denied them.
The results also revealed that academic self-regulation and academic delay of gratification significantly predicted preservice teachers' self-efficacy beliefs.
They persist longer on tasks, remain task-focused, and are willing to postpone immediate gratification for the sake of learning important academic work (Bembenutty & Karabenick, 1998).
Academic delay of gratification is a key factor that impacts an individual's motivation to achieve (Mischel, 1996; Rodriguez et al.
In some initial studies, Bembenutty and Karabenick (1998) examined delay of gratification in an academic context among college students.