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4]Base: All respondents (US) n=7660; Lovers n=830; Gratifiers n=647.
all consumers, % respondents answering "very high" or "quite high" Instant Gratifiers All consumers Oral health 82% 65% Skin structure renewal 73% 52% Hair & nail health 67% 51% Complexion health 67% 48% Anti-aging 64% 46% Source: Datamonitor "U.
If we are not careful we are going to sleepwalk our way through this age dominated and distracted by instant gratifiers like DVDs, computer games, videos, sex, booze and food.